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Dell touts its humble startup soul in new ‘Beginnings’ ad spot

01
Jan
2014

Dells no longer a public company, and in a new effort to shed its behemoth corporation image, the companys playing up its humble beginnings from Michael Dells mini fridge-clad college dorm room. Notably, theres no Apple, which famously began in Steve Jobs garage, and that Michael Dell once suggested be shut down. Dell went private at the end of October, a long and drawn out process that involved Dell himself, along with private equity firm Silverlake buying out the public company as part of a $24.9 billion deal.

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