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DirecTV exploring streaming video options for ‘millennial cord-cutters’


DirecTV may not have ended up the victor in the bidding competition for Hulu — in fact, nobody won that battle — but that doesnt meant the companys not keeping a close eye on streaming video opportunities for younger customers that would rather do without cable and satellite subscriptions. Speaking during the companys Investor Day webcast, CEO Michael White stated that DirecTV had been very aggressive when considering the Hulu purchase largely because of its ability to cater to a more cost-conscious segment of the market. Characterizing over-the-top streaming video services as an opportunity, he said that DirecTV plans to announce more details about its own plans in that arena over the next year — while also cautioning that the concept holds some challenges that may not make it the quick fix some customers might like. DirecTV is skeptical of the Intel model

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FRIDAY, MAY 29, 2020

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