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Disney is getting more serious about digital media: the company launched a free app today called Disney Movies Anywhere, which gives users access to the digital movies theyve purchased and lets them buy new ones from the web, a computer, and mobile devices. Currently the program is available online, with an app thats compatible with iPhone, iPad, and iPod touch (no word on Android compatibility yet). Its integrated with Apple TV and iTunes, so any Disney movies customers have purchased through iTunes will sync with the app. Disney is offering a lot of incentive for customers to try the service: for a limited time, the company will give a free digital copy of The Incredibles to anyone who activates the app and links it with their iTunes account. Those who have special DVDs and Blu-Rays of Disney, Pixar, and Marvel movies can also use a code on the packaging to get a digital copy of those films.