Its been said countless times before but it bears repeating: Disney did not buy Lucasfilm solely to make Star Wars films. For better and for worse, the Mouse House is far too good at building a larger multimedia universe out of all its various franchises (be it original Disney, Pixar, Marvel, and so on). So dont be surprised at all by Disney CEO Bob Igers statements this week on a conference call with analysts (according to Variety): When we grow Star Wars presence, which we will do significantly, you will see better bets being made that will pay off for us than were made in the past.