Tech companies are always looking to create the ”next big thing” that will completely upend the industry as we know it and make them insanely profitable as early adopters rush to snap up their new, exciting and never-before-seen products. This soft of disruption happened with smartphones just after Apple launched the iPhone back in 2007 and to a lesser extent with tablets when the iPad came out three years later. However, there are also times when the tech industry can significantly overestimate how much consumers are actually interested in their innovative new products — as anyone who remembers the 3D TV craze that never materialized can tell you, being innovative doesn’t being successful. All of this brings us to smartwatches. The
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