What happens when a game takes on a life of its own? When developers make promises that they aren’t going to be able to keep, gamers usually call them out right away. No matter how good your game turns out to be, the chances of it being revolutionary are slim to none, but through some of the most masterful marketing we’re likely to see this generation, Watch Dogs kept everyone captivated until its release, quickly breaking every Ubisoft sales record in its path. Despite a few graphical compromises and a more subdued critical reaction than many would have expected, Watch Dogs managed to capture the imagination of every PlayStation 4 and Xbox One owner on the planet. Ubisoft framed its futuristic vision of
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