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Dot London: City launches own domain to boost online presence

16
Nov
2013

By Shadi Bushra LONDON (Reuters) – London will join a handful of cities launching their own internet domain names next year to build a greater online presence and promote the British capital, the mayors office said on Friday. ICANN, the world body that oversees the webs naming conventions, gave London the go-ahead this week to use its own unique domain name from 2014, along with New York, Berlin, Vienna and Brussels. The citys mayor, Boris Johnson, said adopting the .london suffix would enable organizations to associate themselves more closely with Londons global brand. This is also an excellent opportunity to expand Londons digital presence, which in turn is set to generate funds to invest back into the city, he said in a statement.

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