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EA exec: ‘Core gamers’ have only themselves to blame if they hate freemium games

04
Jul
2014

Is EA itching to reclaim the crown from Comcast for the title of America’s worst company? That’s the impression we get from a GamesIndustry interview with EA COO Peter Moore, who dismissed concerns about the gaming industry’s move toward a new “freemium” model where games are free to download but can be miserable to play unless you pony up for in-game purchases. The most infamous example of this was EA’s own Dungeon Keeper, a nominally “free-to-play” game that involves assigning a group of worker imps to dig out a given area to create a dungeon that is populated with monsters. However, while the game was indeed free to download and start up, gamers quickly found that it can take hours or

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