The companys new freemium game Dungeon Keeper tricks frustrated players into leaving bad reviews on its own site, instead of on the Google Play Store, Gamasutra reports. Heres exactly how the ruse plays out: Dungeon Keeper, like most mobile apps, prompts players every so often to give it a rating on the Google Play Store or App Store. If you choose five stars, youre gently nudged over to the Google Play Store to leave a review. If you choose between one and four stars, Dungeon Keeper pops up an email form where you can only send feedback to developer EA instead of publicly voicing your concerns. You can still, of course, manually visit the Google Play Store and leave a bad review, but in a world where the difference between a success or failure of an app often comes down to its reviews, EA is stacking the deck in its favor.