The Latest in IT Security

EBay to launch an in-app mobile ad network in fourth quarter

12
Sep
2014

By Deepa Seetharaman SAN FRANCISCO (Reuters) – EBay Inc will begin running advertisements on its mobile app in the fourth quarter, moving the e-commerce company into the fast-growing and lucrative market for ads on devices such as smart phones and tablets. EBays users spend 150 minutes on its app per month, three times higher than its nearest rival, said Stephen Howard-Sarin, eBays head of display advertising in North America. Berkshire Hathaways insurance unit Geico [BRKGE.UL] is among the first advertisers on eBays mobile ad network. Advertising is a much higher margin business than retail, but the move risks drawing people away from eBays site.

Comments are closed.

Categories

SATURDAY, OCTOBER 19, 2019
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments

Social Networks