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Edward Norton stars in Verizon mini-movie about Droids and daring

09
Dec
2013

Its become something of a habit for the NFLs Sunday slate of games to host the latest new commercial campaigns from tech companies and this weeks been no different. Verizon is running an ad campaign titled 48 hours, in which Ed Norton and his trusty Droid Maxx run through an intense barrage of calamity, misadventure, karaoke, and romance in the space of two days. Theres plenty of Google promotion here too, with the OK Google handsfree command showing its usefulness in situations where youre tied up and left hanging upside down in an axemans hut. Its a little surprising to see Verizon investing so heavily in promoting the Droid brand, which seemed to have been left on the backburner, but its not uncommon.

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