US Attorney General Eric Holder today warned that the ongoing rise in heroin-related deaths has become an urgent and growing public health crisis. In a press release, Holder said the Justice Department plans to ramp up efforts to save lives through more vigorous enforcement and treatment efforts. To help better those odds, Holder is calling on law enforcement agencies to train and equip emergency personnel with naloxone, a drug capable of reversing deadly overdoses when administered in a timely fashion. In a video message posted on the Justice Department website, Holder calls out some alarming facts: between 2006 and 2010, heroin overdose deaths increased by 45 percent. Gates family went on to produce The Opiate Effect, a documentary / public service announcement that underlines the dangers of opiate abuse.