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Europe’s Crackdown on In-App Purchases Would Only Impact Gaming’s ‘Whales’

28
Feb
2014

The European Union is lending a closer eye to the practice of “freemium” mobile gaming apps in an attempt to protect consumers from in-app charges. The vast majority of app gamers never make in-game purchases like for Tetris Blitz. “Freemium” apps are those like Candy Crush Saga or Tetris Blitz that are free to download but have in-game opportunities to pay for upgrades or whatnot. Google, Apple, and other industry leaders will meet with the EU on Friday to discuss protecting gamers from the “unexpected costs from in-app purchases,” the EU said in a statement. “Misleading consumers is clearly the wrong business model and also goes against the spirit of EU rules on consumer protection,” the EU added.

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