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Ex-Apple engineer’s wearable startup ‘Moov’ confirms record-breaking campaign

14
Mar
2014

Consumers excited by the prospect of a fitness tracker that does more than just sit idly on your wrist and record your steps can now rest assured that one of the most intriguing wearable concepts we have seen do date will definitely be launching later this year. Moov on Friday announced that not only did it reach its crowdfunding goal of $40,000, its campaign took just 90 minutes to do so. And $40,000 is nothing compared to the company’s total raise thus far, which now sits at almost $1 million two weeks after the campaign launched. According to Moov, its campaign is “the most successful fitness crowdfunding campaign ever.” “We are so grateful for the overwhelming support from our early

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