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Facebook acquires link-sharing service Branch for around $15 million

13
Jan
2014

Link-sharing service Branch and sister service Potluck have agreed to be acquired by Facebook for around $15 million, sources familiar with the deal told The Verge. Branch CEO Josh Miller broke the news in a Facebook post this morning, but didnt disclose a price. Branchs team of nine will remain in New York, Miller says, and will form a new team at Facebook called Conversations, whose goal will be to help users connect around their interests, Miller says. Previously, Branch launched its titular product, a web-based link-sharing app that aimed to move conversations about news out of email (and out of Facebook, ironically), and into a new, more contextual space.

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