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Facebook gives best possible response to ridiculous Princeton study

24
Jan
2014

Earlier this week we highlighted a study from Princeton that used Google search trends to predict that Facebook would lose 80% of its users by 2017. The study seemed so flat-out ridiculous to us that we gave it our coveted “WTF of the Week” award… and apparently we weren’t alone in questioning its methodology. Facebook data scientist Mike Develin has decided to use similar methods to give Princeton a taste of its own medicine and “prove” that Princeton’s enrollment will crash all the way to zero in less than a decade. Among other things, Develin looked at a steep decline in Princeton-related “likes” on Facebook as well as a drop in articles authored by Princeton professors retrieved by Google Scholar. If these trends persist, Develin “projects”

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