Facebook on Wednesday confirmed that it will bring auto-playing video ads to the news feed only hours after The Wall Street Journal published a story saying that the social network will indeed sell video ads, as the company aims to get a piece of the $66.4 billion video ad business. The first video ads will promote the new film “Divergent” and will initially be shown to a small number of people, according to the company. The ads will play automatically but without sound, as they come into view in News Feeds on the desktop and mobile versions of Facebook. In order to hear sound, users will have to click or tap on the video and play it in full screen mode.
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