Facebook is holding a conference exclusively for academics this August, right before the American Sociological Association 2014 Annual Meeting. The social network is planning on running shuttles between the Sociological conference in San Francisco and their headquarters in Menlo Park. On the itinerary for the Facebook event is teaching researchers how to use Facebooks data tools, providing demos of the tools and software stack. In an exclusive document obtained by Venture Beat, Facebook says the academic meeting focuses on techniques related to data collection with the advent of social media and increased interconnectivity across the world. Peter Brandon and Michael Corey are organizing this show. Corey has been working at Facebook since last summer as a quantitative researcher.