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Facebook Is Promising Publicity to Celebs Who Post About the Super Bowl

01
Feb
2014

In a continued effort to be more like Twitter, Facebook is offering incentives to a bunch of random kind-of-celebs to participate in a “WatchWith” party during the Super Bowl. Basically, besides seeing all your friends’ annoying updates, you’ll also get to learn what, say, random actor Josh Duhamel, or a bunch of athletes (what are they?) think of the game. According to a letter obtained by Re/code, Facebook is asking the chosen celebs to post five to ten fun pieces of Super Bowl commentary in exchange for lots of juicy publicity. Some specific posting suggestions include “Pre-game photo of your viewing party,” “Commentary on performance by National Anthem singer and/or Bruno Mars at Halftime” and “Commentary on funny SB commercials.” We hope they don’t ask Mr. Duhamel to rank Bruno Mars’s performance against the Black Eyed Peas’.

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