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By Alexei Oreskovic SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sundays Super Bowl broadcast, the social networks latest move to increase its role as a hub for real-time conversations around sports and news events. Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebooks members. The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game. Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.