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Facebook Video Ads Will Start Auto-Plaguing Your News Feed This Week

17
Dec
2013

Facebook just gave us another reason to quit Facebook. In a press release published today, the social media giant said they will start to roll out new auto-playing video ads that will start to appear in (some of your) News Feeds as soon as this week:  Since September, weve been testing a way to make videos more engaging on Facebook, and as a result weve seen views, likes, shares and comments increase more than 10 percent.  Were beginning to test a similar video viewing format for advertisers. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time – with high-quality sight, sound and motion. Last week, Tech Crunch obtained a document sent to marketers instructing them on how to sell the new video ads to clients.

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