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Facebook’s Paper App Gets New Legs to Stand On Its Own

19
Apr
2014

Paper, Facebooks highly-lauded, but little-used story app, got a small update on Friday that allows it to stand apart from the main Facebook app. Before this update, Paper users had to switch over to the main Facebook app to see those functions, undermining the notion of Paper as a Facebook replacement. That small update is important because of Zuckerbergs recent comments to The New York Times, in which he said that the future of Facebook is not in the main Facebook app but in smaller, more specifically focused apps. Thus far, its being positioned as the Thinking Persons Facebook, full of links to editor-picked stories from higher-quality media outlets and an audience intent on reading. And though the app ranks low on the most-downloaded list, Facebook executives have been pleased with the intensity of its use so far.

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