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Facebook’s Sandberg says company’s mood manipulation experiment was ‘never meant to upset you’

03
Jul
2014

Facebook made waves this week when it was revealed that the social network had been conducting social experiments on nearly 700,000 of its users in order to see how their mood could be manipulated based on the content they saw on their news feeds. As you might expect, the Internet was outraged, but The Wall Street Journal reports that Facebook COO Sheryl Sandberg is trying to quell the anger by admitting that the terms were “poorly communicated.” “This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated,” Sandberg said while in New Delhi meeting with a group of small businesses. “And for that communication we apologize. We never meant to upset you.”

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