The Latest in IT Security

Fashion and function key to wearable tech appeal: survey

21
Mar
2014

Nearly three quarters of consumers are now aware of wearable technology devices and one in six, in the US at least, are already sporting a fitness band, health tracker or smartwatch. Nielsens latest study into the state of the wearable technology market in the US reveals that the devices are starting to appeal to younger consumers. But as well as being younger, financial security is also a defining factor among early adopters, with 29 percent of wearable technology adopters earning $100,000 or more a year. While 70 percent of US consumers are now aware of wearable technology and nearly half of those surveyed expressed an interest in buying their first wearable tech device this year, 72 percent of all respondents said they wished they were less expensive.

Comments are closed.

Categories

THURSDAY, NOVEMBER 21, 2019
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments