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Finland’s largest city wants to replace cars with apps

15
Jul
2014

As The Helsinki Times reported earlier this month, the idea is to offer every commuter a series of transportation options tailored directly to them and their circumstances: so if its due to start raining, the app would recommend exactly when to swap a bike-share for a cab, for example. The idea, mobility as a service, was first proposed in transportation engineer Sonja Heikkilä in her masters thesis (commissioned by the city government). It will start modestly at first, with the city government set to perform tests in early 2015 in the Helsinki neighborhood of Vallila.

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