Thanks to the endless praise and the legendary pedigree, many of us have forgotten that at the end of every work day, Apple is indeed just another technology company. An incredibly impressive one, yes, but one that is often put on a pedestal that exists outside of reality. Fast Company is helping ground our expectations by putting four of the most common myths to bed in an interview with Mark Kawano, an ex-Apple designer who spent seven years in Apple’s design studios. “I think the biggest misconception is this belief that the reason Apple products turn out to be designed better, and have a better user experience, or are sexier, or whatever… is that they have the best design team in the world, or the best
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