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From alpha to ‘Betas’: how Amazon is rethinking the way television is made


When Amazon Studios launched in 2010, it had a bold vision for reimagining the way movies were made. In 2012, a year after Netflix had closed its deal for House of Cards, Amazon Studios announced it was going after television as well. Betas is just the second series to come out of the studio, joining the John Goodman vehicle Alpha House which premiered earlier this month. Created by Evan Endicott and Josh Stoddard, it tells the story of a group of friends in the Silicon Valley startup scene, but more importantly, it represents Amazon Studios taking its crowdsourced-feedback concept and applying it to the traditional model of making TV shows.

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