Its hard to believe that the Alpha A7 is about to have its successor hit the market, especially since a full-frame mirrorless camera from Sony was just a rumor not that long ago. Today, Sony announced that its Alpha A7s, which was revealed at NAB in Las Vegas last month, will be going on sale in July for a cool $2,500 (body-only). Sure, it is a pretty heavy price tag, but the A7s packs enough features inside to make it one of the most exciting shooters to date.