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Garmin jumps into the fitness tracking market with the Vivofit

06
Jan
2014

Garmin was long-known for being one of the biggest providers of GPS units, but smartphones have done a good job at shrinking its market pretty significantly. The Vivofit bears strong resemblance to other options like the Nike+ Fuelband and the Fitbit Force. It’s a wrist-worn fitness tracker with a small screen that logs your steps and activity level, though Garmin is including a few new features that it hopes will help the product stand out in an ever-crowded field. For starters, Vivofit will start off by learning your activity level — once it figures out a baseline, it’ll automatically assign you what it thinks will be an achievable daily goal.

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