The private room, elevated above the crazed throngs of E3 attendees, was dark and oppressively stuffy. Inside, Conan OBrien lay on a beanbag in front of Sonys newest virtual reality demo for its Project Morpheus headset: Street Luge. And he was surrounded by two Nintendo booth babes — an awkward collision of rival gaming worlds that wasnt lost on Sony PR. Conan was finishing up a shoot for a spoof segment on Morpheus and I had to wait for the celebrity fanfare to stop.