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GN Store Nord’s iPhone hearing aid boosts U.S. customer base


Danish hearing aids group GN Store Nord has seen a jump in its U.S. costumer base following the launch of a new product developed jointly with Apple for the iPhone, the company told analysts at an industry conference in Orlando. GN Store Nord obtained at least 20 percent more new costumers in the United States in the first two weeks of March compared to same period in February, thanks to their launch of Resound Linx late February. Resound Linx is a hearing aid packed with bluetooth-like technology that installed in the ear allows users to stream voice and music from their iPhones. “The first data indicates that Resound Linx has been very well received in the U.S. Market,” head of investor relations Michael Bjergby told Reuters on Friday, after the presentation which analysts from both Danske Bank and Nordea called ‘very bullish’.

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