Go ahead, ask your roommate for their siblings HBO Go password — as it turns out, HBO really doesnt mind. It presents the brand to more and more people and gives them an opportunity, hopefully, to become addicted to it, HBO CEO Richard Plepler tells BuzzFeed. Plepler says that HBO is well aware that people share their account passwords, but he views it as a terrific marketing vehicle rather than an obstacle. Though critics of HBOs cable-only subscription model point toward the prevalence of password sharing and piracy as reason for HBO to offer an internet-only package as well, Plepler argues that password sharing isnt impacting his bottom line.
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