(Reuters) – Google Inc said on Sunday it had agreed to acquire privately held artificial intelligence company DeepMind Technologies Ltd. Technology news website Re/code, which reported news of the deal earlier, said the price was $400 million, without disclosing where it got the information. A Google spokesman declined to comment on the price. Founded in London in 2012 by Demis Hassabis, Shane Legg and Mustafa Suleyman, DeepMind uses general-purpose learning algorithms for applications such as simulations, e-commerce and games, according to its website. Google, which is working on projects including self-driving cars and robots, has become increasingly focused on artificial intelligence in recent years.