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Google’s $500 million Moto X marketing splurge looks like a dud

06
Dec
2013

Google earmarked around $500 million to market the Moto X and it’s still barely made a dent in the American smartphone market. The latest numbers from comScore show that Motorola’s American smartphone market share ticked up only slightly from 6.9% in July 2013 to 7% in October 2013 even though the company in that time launched several new smartphones including its flagship Moto X. That Google could put so much money into pushing a product and still only nudge the needle forward has to be disappointing, especially since it’s been trying to find a counterweight to keep Samsung’s domination of the Android market in check. That said, things could still be worse for Motorola. For instance, it could be HTC,

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