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Google’s Glass Explorer Program Was A Social Experiment That Backfired

26
Apr
2014

Google Glass was introduced without a clear explanation of what it was supposed to be used for. When promotional videos started to show people going about their daily routine, it quickly became clear that what we were being sold wasn’t a gadget, it was a lifestyle. The actual product was the intoxicating prospect of instant access to information. Glass offered to be much more than a device, it was a ticket into an exclusive club that promised special abilities. In a much celebrated launch, Google allowed early adopters to shell out $1,500 get a prototype version of Glass and be

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