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Google’s new augmented reality game aims to take over your life

16
Jan
2014

Google’s Niantic Labs — the same labs that brought you the augmented reality game Ingress — has teamed up with publisher HarperCollins to create another location-based augmented reality game. The game will accompany James Frey and Nils Johnson-Shelton’s new Endgame book trilogy. The first book in the trilogy, Endgame: The Calling, will be released this October 7th. The whole Endgame series will be part of a “cross-media project” that includes extra e-book novellas (six of which will be exclusive to the Google Play store), YouTube videos, search results, mapping coordinates, social media, and an interactive puzzle. Each book will also feature a prize for the first person to finish the interactive puzzle. For Endgame: The Calling, the prize is an unspecified amount of gold

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