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Google’s Nexus phones will reportedly be replaced by premium Android Silver handsets

29
Apr
2014

The Android Silver project, which was rumored earlier this month, has today been corroborated by four fresh sources, all of whom point to a major shift in Googles mobile strategy. The Information reports that the current scheme of offering Nexus-branded handsets with Googles unadulterated vision of the best Android user experience will be scrapped, to be replaced by a set of high-end Silver phones that will closely adhere to it. The change is both expansive and expensive, as Google is said to be planning to spend heavily on promoting these devices in wireless carriers stores and through advertising, essentially subsidizing the development and marketing costs for its hardware partners. In exchange for this new contribution, Google will gain tighter control over the software shipping on the selected phones. The promise is that the company will clean up third-party bloatware, ensure prompt and reliable software updates, and introduce a real standard and consistency to the user experience across Android Silver devices.

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