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Google’s Open Automotive Alliance: the battle for the dashboard is now

07
Jan
2014

Last nights announcement of the Open Automotive Alliance — a new industry group helmed by Google and top-tier automakers like Audi, GM, and Honda — served as the loudest call yet of CESs rapid transformation over the past couple years into a car show. Yes, not just a car-friendly show, an actual car show: automakers from BMW to Volvo have announcements lined up for this week. The strongest evidence yet that CES is a car show And that sets the stage for Google, which is looking to expand Android beyond the smartphone market that it has already conquered.

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