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GoPro’s IPO isn’t about selling cameras, it’s about creating a media empire

15
Feb
2014

It was 2001, more than a decade before GoPro would announce its intentions to go public, and its CEO Nick Woodman was facing a very expensive failure. In just two years, hed lost nearly $4 million of investors money, building a social gaming startup that never took off. Unfortunately for him, hed arrived at that particular party a little too early, and by his own admission Funbug (as it was called) was before its time.

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