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Hasbro launches 3D-printing campaign for ‘My Little Pony’ fan art


Hasbro has a new idea about how to make money off fan art: 3D-print it. The company has launched a new site called SuperFanArt where My Little Pony fans can buy figurines designed by non-professional artists, created on-demand by Shapeways. According to The New York Times, Hasbro will approve all the designs beforehand to weed out anything thats obscene, violent or hateful, but the site still represents a new kind of legitimacy for fan art, and a way for fans to legitimately purchase figures that might be too offbeat for mass production. Once approved, artists will publish their own designs and set their own prices, sharing any profits with Hasbro.

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SUNDAY, JULY 12, 2020

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