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Hashtags, Selfies and Kim Kardashian: ‘Vogue’ Courts Millennial Readers

22
Mar
2014

Kim Kardashian is a megawatt star, and Kanye West is one of the most talented musicians of our generation — not to mention a card-carrying startup bro. Under the Kim & Kanye cover line, as you can see, is “#WORLDSMOSTTALKEDABOUTCOUPLE.” A hashtag! On the cover of Vogue! What is this, Cosmopolitan? It’s like Vogue has been rifling through Betabeat’s dream journal for ideas. So this new side of the mag doesn’t mean Vogue is suddenly going downmarket.

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