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Have we already reached peak iPad?

24
Apr
2014

Apple’s latest earnings report was mostly good news for the company, but there was one potentially dark cloud: iPad sales. On the quarter, Apple sold 16.35 million iPads, which was below the consensus estimate of 19.7 million units sold. Analyst Benedict Evans has put together a chart for trailing twelve months unit sales for both the iPhone and the iPad and has found that the iPad’s growth has been stopped dead in its tracks. Evans says that this raises “a very obvious growth question” for the iPad, which has seen its growth stall despite having a much steeper long-term drop in its average selling price (ASP) than the iPhone.   If there’s any good news for the iPad in this, it’s that

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