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Here’s when Samsung first realized the iPhone would crush rivals

07
Apr
2014

New evidence presented in the second Apple vs Samsung patent lawsuit reveals that Samsung realized early on that the iPhone would pose a significant threat to handset makers, identifying Apple as the company to beat in the years to come. In an internal presentation from July 2008, Samsung acknowledged that the iPhone 3G was “redefining the U.S. market dynamics” – Apple’s second-gen iPhone only became available on July 11 that year. “While traditional OEMs are busy fighting each other in the Feature phone space, Apple is busy making the category obsolete,” Samsung wrote in a slideshow, adding that “Samsung’s strengths do not translate well to touch.” The company concluded that “software is the new value driver,” as “focusing on hardware is a losing proposition for

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