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Here’s why Apple bought Beats, in Apple’s own words

29
May
2014

Apple’s Beats acquisition was made official on Wednesday, following weeks of speculations regarding Apple’s reasoning behind such a decision. Apple’s top exec Eddy Cue and Beats’ Jimmy Iovine talked to Re/code co-founders Walt Mossberg and Kara Swisher at the their Code Conference on Wednesday night, revealing why the company spent $3 billion on Beats, its largest acquisition to date. According to Cue, Apple “loves” Beats for three reasons: talent, headphones and the Beats Music subscription service. The exec said that Beats has done “an amazing job of making the audio [for headphones] and making it sound incredible,” whereas the Beats Music service is subscription music “done right.” These are good enough reasons for Apple to purchase Beats and not have to develop its

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