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Here’s why AT&T is trying to buy DirecTV

19
May
2014

For ATT, the deal is mainly about gaining scale in video and acquiring the bargaining power that comes with that to license premium content — particularly with the looming specter of a tie-up between Comcast and Time Warner Cable. ATT will combine its 5.7 million U-verse TV customers with DirecTVs roughly 20.3 million US subscribers. NFL Sunday Ticket is a huge deal Having access to premium content is key to ATTs ambition to become a major player in the world of streaming video.

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