For ATT, the deal is mainly about gaining scale in video and acquiring the bargaining power that comes with that to license premium content — particularly with the looming specter of a tie-up between Comcast and Time Warner Cable. ATT will combine its 5.7 million U-verse TV customers with DirecTVs roughly 20.3 million US subscribers. NFL Sunday Ticket is a huge deal Having access to premium content is key to ATTs ambition to become a major player in the world of streaming video.
Comments are closed.
