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Here’s why the OnePlus One only costs $300 despite having killer specs

16
May
2014

How can OnePlus sell the 16GB version its OnePlus One flagship phone for just $300 off contract despite featuring killer specs that include a 2.5GHz Snapdragon 801 processor and 3GB of RAM? Well, assuming that the phone exists and isn’t just an empty cardboard box, it seems to be because OnePlus has decided to forgo both a big marketing budget and profitability for the time being. In an interview with TechRadar, OnePlus CEO Peter Lau said that his company is “selling the phone at cost” and is relying on word-of-mouth and interaction with its community of fans to help promote the device. “Rather than put money towards a large marketing budget, we are focusing on online marketing and community interaction,” he

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