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Here’s why you’re going to install the most annoying app in the world

26
Jun
2014

Yo presents an almost absurdly simple mechanism to quickly subscribe and unsubscribe from push notifications. There aren’t many services taking advantage of it yet — for now, you can only Yo WORLDCUP to turn on notifications for when there’s a goal — but in the future, you might receive a Yo from a restaurant to say your table’s ready, or from an airline to say that your flight’s boarding, or from your weather channel that there’s a flash flood warning. Yo the account again and notifications are turned off. The lock screen has become the new News Feed, filled with dozens of notifications from every app we’ve ever used.

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