Fitbits Flex is a great example of how to design an anonymous piece of tech well, but today the company is releasing a new line of accessories with fashion designer Tory Burch that it hopes will propel the tracker from functional to beautiful. All four are designed to house the Fitbit Flex, which pops out of the band its sold with to facilitate the switch. The two silicone bracelets, available in a blue and pink, are adorned with similarly intricate geometric latticework and have a stylized cutout of Tory Burchs T logo for viewing the Flexs status lights. All of the accessories do a very good job of hiding the Fitbit Flex contained within, which will likely be a large part of the appeal for potential buyers.
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