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H&M Super Bowl commercial will let you buy Beckham’s clothes through your Samsung TV

06
Jan
2014

American owners of Samsung Smart TVs will be able to use their TV remotes to buy David Beckhams clothes during the Super Bowl. Clothing retailer HM will run a 30-second commercial for the soccer stars Bodywear spring collection during FOXs telecast of Super Bowl XLVIII, in which viewers with compatible TVs will be able to purchase items through their television using a t-commerce platform.

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