For the first time, a Hollywood studio is sponsoring a pro-gaming event. Lionsgate Entertainments StarCraft II tournament is called the Enders Game on Blu-Ray Tournament, and has been organized with partners Major League Gaming and streaming service Twitch, ahead of the movies Blu-Ray release on February 11th. The move marks a strengthening of ties between Hollywood and the pro-gaming industry, after MLG announced a deal with studio Relativity last October that saw the eSports organizer committing to promote Relativitys movies across its channels. The full tournament will involve 32 US-based pro-gamers, including Sasha Scarlett Hostyn — winner of MLGs most recent StarCraft II tournament — and Choi Polt Seong Hun, a prior champion of South Koreas Global StarCraft II League.
Hollywood turns to eSports with ‘StarCraft II’ tournament sponsorship
07
Feb
2014
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